Profanter Bags — LIV: A Companion for the Path You Walk
In autumn 2025, AETH. Collective created an editorial for South Tyrol-based brand Profanter Bags, focusing on the LIV bag and the idea of what happens when an object becomes more than something you simply carry.
The editorial was rooted in the quiet atmosphere of autumn — a season where time seems to move differently, where movement becomes more intentional and the landscape becomes part of the experience.
The LIV bag was approached not simply as a fashion accessory, but as a companion.
Something that travels with you.Changes with you.Gradually becomes part of your everyday life.
A Bag That Moves With You
The idea of movement and connection became central to the editorial.
Hands trace the curves of the bag. Fabric, leather and form respond to movement. The bag is touched, carried, shaped and made personal.
The relationship between object and person becomes part of the visual story.
The LIV bag is designed to change with its owner. Its form can be adapted, while different chains and personalisable keychains allow each piece to develop its own character.
Personalisation therefore becomes part of the design — making the bag feel less like a fixed object and more like something that evolves over time.
An Autumn Landscape
For the editorial, AETH. Collective wanted to capture this sense of quiet transformation.
Rather than presenting the LIV bag purely as a product, the imagery focuses on its presence — the way it sits in the hand, the way it moves with the body and the way it becomes part of a moment.
Autumn becomes the natural setting for this story.
The muted landscape, soft light and slower rhythm of the season create a space where material and movement can speak for themselves.
The result is an editorial about more than a bag.
It is about the things we carry with us and the meaning they develop over time.
A presence that travels with you.A form that changes with you.A bag that becomes yours.
Profanter Bags — LIV.More than an accessory. A companion for the path you walk.
